Novelty is a nasty little trick. Senses excited by the freshness and originality of the unknown, untested, or unused soon face the harsh reality that anything shiny will ultimately lose its sheen.
This goes well beyond the new coat, car, college, or company. Brainwashed from year one by an onslaught of marketing ploys to convince us we are never fully whole, we crave the latest, most advanced modern marvel promising to ease our pain, simplify our lives, and save us time.
Leave the heavy lifting to automation, so we can stockpile precious seconds to spend on screens and devices built by the same companies promising (and selling) the fantasy of tangible untethering.
With each day that passes, the new becomes old, and the old is discarded. A cycle of inattention, lack of focus, and rampant consumerism has become a cyclone, and it’s destroying everything in its path.
A counterargument proposes the merits of our impressive adaptability. We are a dynamic species, exhibiting a high proficiency for transformation and reconstruction. Ready to spring back to standing after every takedown, humans tend to face a fight or challenge without allowing buckled knees to shake us into a sense of inaction. We simply find ways to justify the new normal.
Shoes are off at the airport. Masks are on in the stores.
But the belief that tomorrow will present some gift that today is unable to wrap creates a dangerous habit of sacrificing the now for the then.
There isn’t always something waiting around the next corner. Sometimes it’s just an empty sidewalk.